The People’s Choice Old Fashioned Beef Jerky review comes down to a classic debate in the category: thick-cut, firm, and genuinely beefy versus the softer, more processed strips that dominate gas station shelves. People’s Choice is firmly in the first camp, and it’s better for it.
Hands-On Impressions
People’s Choice uses a dry-rub style seasoning that lets the beef flavor come through as the main event. The strips are thick, requiring real chewing — which some people love and some find tiresome, so this matters for your decision. The seasoning is savory and balanced, with black pepper and a clean salt note rather than the sweet, teriyaki-adjacent flavor profile that dominates the mass-market category.
Ingredient list inspection is always revealing with jerky. People’s Choice keeps it short: beef, salt, sugar, spices. No soy protein concentrate, no artificial preservatives (beyond the inherent low water activity of dried meat), no unrecognizable additives. This makes it a cleaner option than most comparable products at the price.
Who Should Buy This
People’s Choice Old Fashioned is for classic beef jerky fans who want genuine beef flavor, a satisfying chew, and a short ingredient list. It is a common starting point for anyone wanting a baseline in the traditional thick-cut style before comparing other products.
How It Compares
Against Country Archer, People’s Choice has a more traditional flavor and thicker cut; Country Archer uses grass-fed beef and has a cleaner ingredient profile. Against Jack Link’s, People’s Choice has better beef flavor and texture but is less widely available and more expensive per ounce.

